Cover images art direction + Brochure content layout
The 2017 tram timetables include a new suite of mapping and customer information and incorporate a design and content update to improve usability for the customer.
Engaging covers link tram route colours and graphics with new customer information on the network. Content flow is guided by the wayfinding principle of progressive disclosure which aims to reduce confusion and improve usability.
Designed working with the Brand and Customer Information team at Public Transport Victoria