Hero illustration
Product Photography Art Direction
myki Explorer Pack was developed by Public Transport Victoria to introduce visitors to myki. The pack encourages engagement with a fun keepsake and discounts to local experiences which can be accessed by public transport.
The flexible illustration is unique to myki and still connected to broader PTV communication materials. A hero illustration made of pull apart individual pieces can also be used to build smaller illustration stories across campaign items.
Designed working with Public Transport Victoria’s Brand and Customer Information team. 

You may also like

Back to Top